Life Insurance Cookie Policy

Last Updated: October 2026

1. Introduction

This Cookie Policy explains how DealHelper (dealhelper.co.uk), operated by Impact Growth Marketing Ltd, uses cookies and similar tracking technologies on our website and associated life insurance landing pages, including offers.dealhelper.co.uk (collectively, the "Website").

We use these technologies to operate our Website, process enquiries, understand visitor activity, measure advertising performance and improve our services.

This Policy explains which technologies we use, why we use them, how long they may remain on your device and how you can manage your preferences.

Our use of cookies and similar technologies is governed by the Privacy and Electronic Communications Regulations (PECR), the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection legislation.

For more information about how we process your personal data, please read our Life Insurance Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your computer, smartphone or tablet when you visit a website. They enable websites to remember information about your visit, recognise your browser and support website functionality.

We may also use similar technologies, including:

• Tracking Pixels: Small pieces of code used to measure website activity and advertising conversions.

• Local Storage: Browser storage used to remember preferences or support website functionality.

• Session Tracking: Technologies that help us understand how visitors navigate our Website and interact with forms.

• Tracking Links and Parameters: Information in website addresses used to identify advertising sources, affiliate referrals and campaign performance.

• Behavioural Analytics: Technologies used to understand visitor interactions, such as clicks, scrolling, form activity and navigation.

These technologies may collect information including IP addresses, browser type, device information, visited pages, referring websites, advertising identifiers and interaction events.

Cookies may be first-party, set through our Website, or third-party, set by external technology providers.

They may last only for a browser session or remain on your device for a specified period.

3. Types of Cookies We Use

We use the following categories of cookies and related tracking technologies.

a. Strictly Necessary Cookies

These technologies are essential for the Website to function correctly, maintain security and support services requested by visitors.

They may be used for:

• Website security and fraud prevention.

• Form functionality and submission.

• Remembering cookie consent preferences.

• Maintaining essential website sessions.

• Ensuring the reliable operation of our landing pages.

Technologies supporting these functions may include Unbounce, Growform, hosting and security services, and cookie consent management tools.

Strictly necessary cookies do not require consent where an applicable legal exemption is satisfied.

b. Analytics and Performance Cookies

These technologies help us understand how visitors use our Website and identify opportunities to improve its performance.

They may collect information about:

• Pages visited and time spent on the Website.

• Visitor numbers and traffic sources.

• Device and browser information.

• Navigation patterns and user journeys.

• Form interactions and submission activity.

• Website performance and technical errors.

Technologies used may include:

• Google Analytics 4 (GA4).

• HitMetrix by Phonexa.

• Unbounce analytics and reporting.

• Growform form analytics.

Analytics technologies that require consent will only be activated after the required consent has been obtained.

Certain limited statistical technologies may be used without prior consent where a specific PECR exemption applies, all legal conditions are satisfied and visitors are provided with an appropriate means of objecting.

c. Marketing and Advertising Cookies

These technologies help us measure advertising effectiveness, understand campaign performance and attribute enquiries to advertising sources.

They may be used for:

• Measuring advertising conversions.

• Identifying the campaigns that generate enquiries.

• Understanding the performance of advertising platforms.

• Attribution of enquiries to affiliates or marketing partners.

• Supporting advertising optimisation and remarketing, where permitted.

Technologies used may include:

• Meta (Facebook) Pixel.

• TikTok Pixel.

• Google advertising measurement technologies, where deployed.

• Phonexa Lynx affiliate tracking.

• Phonexa LMS Sync lead tracking and attribution.

• Phonexa Call Logic call attribution.

Marketing cookies and similar tracking technologies that require consent will not be activated before valid consent has been obtained.

d. Functionality and Lead Verification Technologies

These technologies help us provide a reliable enquiry service and verify the authenticity of submitted information.

They may include:

• Growform – online form functionality.

• Unbounce – landing page hosting and functionality.

• Contact State – enquiry verification and certification.

• Phonexa LMS Sync – lead processing and delivery.

• Phonexa Call Logic – telephone call tracking and attribution.

Some of these services process information directly through our Website or secure server systems rather than placing cookies on your device.

Where a technology stores or accesses information on your device, the applicable PECR consent requirements or exemptions will apply.

4. Third-Party Technologies and Tracking Inventory

We use third-party service providers to support website operations, analytics, advertising, form submissions and lead management.

The following table summarises the main technologies used or potentially deployed on our life insurance pages.

Some providers perform more than one function, and their cookie classification depends on the specific purpose for which a technology is deployed.

The presence of a provider in this table does not mean that every associated cookie or tracking feature is active during every visit.

Cookie Duration

Cookies and similar storage technologies may have different retention periods depending on their purpose.

• Session Cookies: Usually expire when your browser session ends.

• Persistent Cookies: Remain on your device until their configured expiry date or until you delete them.

• Consent Preference Cookies: Store your privacy choices for the period configured by our consent management system.

• Analytics and Marketing Cookies: Have retention periods determined by their specific configuration and the applicable provider.

The precise identifiers, providers and expiry periods depend on the technologies deployed on the Website.

More information about individual cookies may be available through our cookie consent management tool and the relevant provider's documentation.

Third-Party Data Processing

Some third-party technology providers may process information under their own privacy policies and may act as independent data controllers for certain activities.

Information may also be transferred outside the United Kingdom where appropriate legal safeguards apply.

For more information about personal data sharing and international transfers, please refer to our Life Insurance Privacy Policy.

5. Cookie Consent and Preferences

We respect your right to control how cookies and similar technologies are used on your device.

Where consent is required by law, we request your permission before activating non-essential cookies and tracking technologies.

Our cookie consent controls, where applicable, allow you to:

• Accept All: Allow the use of all available cookie categories.

• Reject Non-Essential: Decline cookies and tracking technologies that require consent.

• Manage Preferences: Choose which optional cookie categories you wish to allow.

Strictly necessary technologies may remain active where a legal exemption applies.

You may withdraw or change your consent at any time through the cookie preferences controls made available on our Website.

Where consent is withdrawn, we will stop the relevant optional tracking from continuing, subject to applicable technical and legal requirements.

Withdrawing consent does not automatically remove information that has already been processed lawfully.

Analytics Objections

Where limited analytics technologies are used under an applicable statistical purposes exemption, you may object to that processing through the available website controls or by contacting us.

We will respect valid objections in accordance with applicable law.

HitMetrix Behaviour Tracking

We may use HitMetrix by Phonexa to analyse how visitors interact with our Website through heatmaps, session recordings and other behavioural insights.

This information helps us identify usability problems and improve our landing pages and enquiry forms.

Where HitMetrix uses tracking technologies that require consent, they will be subject to our cookie consent requirements.

You may request information about opting out of applicable HitMetrix tracking by contacting:

admin@dealhelper.co.uk

6. How to Manage or Delete Cookies in Your Browser

Most internet browsers allow you to view, manage, block or delete cookies.

You can normally access these controls through your browser's privacy or security settings.

Common browsers include:

• Google Chrome

• Microsoft Edge

• Mozilla Firefox

• Safari

You may also be able to block third-party cookies or delete existing cookies and browsing data.

Disabling certain cookies may affect some features or functionality of our Website.

Please note that browser controls do not necessarily prevent all forms of tracking, including certain server-side processing and tracking methods that do not rely on conventional cookies.

Where available, our website cookie preferences controls provide additional choices about optional tracking technologies.

7. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes to our Website, tracking technologies, third-party providers, data processing activities or applicable legal and regulatory requirements.

Any changes will be published on this page with an updated revision date.

Where changes require additional consent, we will request this in accordance with applicable law.

We encourage visitors to review this Cookie Policy periodically to remain informed about how cookies and similar technologies are used.

8. Contact Us

If you have questions about this Cookie Policy, how we use tracking technologies or how to exercise your privacy rights, please contact:

Impact Growth Marketing Ltd
Trading as DealHelper

Email: admin@dealhelper.co.uk

Phone: 01392 793 888

Registered Address:

59 Gloucester Road
Exeter
EX4 2EE
United Kingdom

ICO Registration Number: ZA411012

For more information about how we collect, use and protect your personal data, please read our:

Life Insurance Privacy Policy

You also have the right to raise concerns with the Information Commissioner's Office (ICO):

https://ico.org.uk

 Call us on 01392 793 888 

Cookie Policy 

We value your privacy and recognise our responsibility to keep your data safe, secure and privacy protected.