Privacy Policy
We value your privacy and recognise our responsibility to keep your data safe, secure and privacy protected.
Life Insurance Privacy Policy
Last Updated: October 2026
This Privacy Policy explains how DealHelper (dealhelper.co.uk), operated by Impact Growth Marketing Ltd, collects, uses, shares and protects your personal data when you enquire about life insurance or other services through our website.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR) and other applicable data protection laws.
1. Who We Are
DealHelper (dealhelper.co.uk) is a lead generation and comparison website operated by Impact Growth Marketing Ltd, a company registered in England and Wales.
Registered Address:
59 Gloucester Road
Exeter
EX4 2EE
United Kingdom
ICO Registration Number: ZA411012
Impact Growth Marketing Ltd is the data controller responsible for collecting and processing personal data through DealHelper.
DealHelper introduces consumers to trusted third-party businesses, including FCA-authorised insurance brokers and financial services providers, who may provide quotations, information and specialist advice.
We may receive an introduction fee from our partners when we refer your enquiry.
DealHelper and Impact Growth Marketing Ltd are not authorised or regulated by the Financial Conduct Authority (FCA) and do not provide insurance, financial advice or recommendations. Any regulated advice or insurance arrangements are provided by appropriately authorised third-party partners, who are responsible for the services and advice they provide.
2. What Personal Data We Collect
When you complete a form or submit an enquiry through our website, we may collect the following information:
Who the cover is for (e.g., individual, couple, family)
Whether you currently have an insurance policy
Your current insurance provider (if applicable)
Your reason for seeking new cover, switching or renewing an existing policy
Date of birth
Postcode
First name and last name
Email address
Phone number
For relevant health insurance enquiries, we may also collect information about your existing health insurance policy and your interest in renewing or switching cover.
We do not intentionally collect special category personal data, such as medical conditions or detailed health information, through our initial enquiry forms. Any additional medical or health information required for an insurance application may be collected separately by the FCA-authorised broker or insurer.
Website Usage and Tracking Data
We also use cookies and tracking technologies to collect information about how visitors interact with our website. This may include:
IP address and device type
Browser information and operating system
Pages visited and time spent on the website
Form interactions and submission events
Advertising campaign attribution and referral sources
Website performance and behavioural analytics
Tracking and reporting technologies we may use include:
Google Analytics – website traffic and performance analytics
Meta (Facebook) Pixel – advertising attribution and conversion tracking
TikTok Pixel – advertising attribution and conversion tracking
HitMetrix by Phonexa – website behaviour analysis, heatmaps and session recordings
Phonexa LMS Sync – lead management and delivery
Phonexa Lynx – affiliate and campaign tracking
Phonexa Call Logic – telephone call tracking and management
We use HitMetrix to understand how visitors interact with our website and identify opportunities to improve the user experience.
To opt out of HitMetrix heatmap tracking, please use the opt-out facility provided through our website.
Non-essential cookies and tracking technologies are subject to the consent requirements explained in Section 7.
3. How and Why We Use Personal Data
We use your personal data for the following purposes:
To process your life insurance enquiry and introduce you to a suitable FCA-authorised insurance broker
To enable authorised insurance brokers to contact you and provide information, quotations or advice about life insurance
To process enquiries for other requested services, including health insurance, mortgages, equity release and home improvements
To send confirmations and service-related communications by email, telephone, SMS or WhatsApp
To provide relevant marketing communications where appropriate consent or another valid lawful basis exists
To monitor advertising campaign performance and website analytics
To improve our website, customer experience and lead quality
To verify genuine enquiries, prevent fraud and maintain accurate records
To meet applicable legal and regulatory obligations
Lawful Bases for Processing
We process personal data under the following lawful bases, as appropriate:
Consent: Where you provide consent for specific processing activities, including direct marketing communications, sharing data with third-party partners for marketing purposes, or the use of non-essential cookies and tracking technologies.
Legitimate Interests: Where necessary for our legitimate business interests, including handling enquiries, introducing consumers to relevant service providers, maintaining website security, fraud prevention, service improvements and business administration, provided these interests are not overridden by your rights and freedoms.
Legal Obligation: Where processing is necessary to comply with applicable legal or regulatory requirements.
Where we rely on consent, you may withdraw it at any time by contacting us using the details in Section 9.
Withdrawal of consent will not affect processing lawfully carried out before your withdrawal.
4. Who We Share Data With
We only share your personal data with trusted third-party partners and service providers where necessary to process your enquiry, provide the services you request, or for other purposes where a valid lawful basis exists.
When you request a quotation or submit an enquiry through DealHelper, we may share your information with one or more of the following categories of partners:
Life Insurance: FCA-authorised insurance brokers or firms who provide life insurance quotations, advice and policy arrangements.
Health Insurance: FCA-authorised insurance brokers or firms who provide private medical insurance quotations and advice.
Mortgages and Equity Release: FCA-authorised financial services firms and intermediaries who provide mortgage or equity release information and advice.
Home Improvements: Accredited or appropriately qualified service providers offering windows, doors, boilers, solar panels and other home improvement services.
Your information will be shared with partners relevant to your enquiry. We will not automatically share your information across unrelated product categories merely because you have submitted an enquiry.
Our Insurance Broker Partners
Better Health Insurance Advice Ltd
Better Health Insurance Advice Ltd is authorised and regulated by the Financial Conduct Authority (FCA), registration number 595297.
Better Health Insurance Advice Ltd may receive your personal information to respond to your life insurance or health insurance enquiry.
They may contact you by telephone, email, SMS or other communication methods where permitted, to discuss your insurance requirements, provide quotations and assist with arranging suitable cover.
Better Health Insurance Advice Ltd processes personal data in accordance with applicable UK data protection laws and is responsible for its own processing activities where acting as an independent data controller.
We require our partners to handle personal information responsibly, securely and in accordance with applicable data protection requirements.
Third-Party Service Providers
We also use trusted service providers to support our website, marketing operations, lead management and reporting.
These include:
Phonexa (phonexa.uk) – lead management, delivery, affiliate tracking and telephone call tracking
Contact State (contactstate.com) – lead verification, certification and transparency
Growform (growform.co) – secure online form hosting and submission
Two Minute Reports (twominutereports.com) – reporting and analytics
These providers process personal data in accordance with their contractual obligations and applicable data protection laws.
Sharing Data for Direct Marketing
We may also share your personal information with Impact Growth Marketing Ltd's trading styles and trusted third-party marketing partners for relevant products and services, but only where we have obtained valid consent or another lawful basis permits the sharing and subsequent marketing.
Where consent is required, we will obtain it before sharing your information for direct marketing purposes.
Where we seek consent for marketing by third parties, we will identify the relevant organisations clearly enough for you to make an informed choice.
We do not sell personal information to unrelated data brokers or permit partners to use it for unauthorised purposes.
5. How We Store and Protect Personal Data
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including managing enquiries, maintaining appropriate records, resolving complaints and meeting legal or regulatory obligations.
Retention periods depend on the nature of the information, the purposes for which it is processed and any applicable legal requirements.
We periodically review the personal data we hold and securely delete or anonymise information when it is no longer required, unless continued retention is justified.
Data Security
We use appropriate technical and organisational security measures to protect personal information against unauthorised access, disclosure, alteration or loss.
These measures may include:
Secure and reputable cloud-based platforms
Role-based access controls
Multi-factor authentication
Encryption of data in transit and, where supported, at rest
Restricted access to personal information
Appropriate contractual safeguards with suppliers
Security monitoring and access management
International Data Transfers
Personal data may be stored or processed in the United Kingdom, European Economic Area (EEA) or other countries where our authorised service providers or personnel operate.
Where personal data is transferred internationally and appropriate safeguards are legally required, we use recognised transfer mechanisms, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, or other applicable safeguards.
6. Marketing Communications
With your consent, or where otherwise permitted by law, Impact Growth Marketing Ltd, its trading styles and authorised third-party partners may contact you with information about relevant products, services and offers.
Communications may include:
Email
Telephone calls
SMS text messages
WhatsApp messages
Marketing may relate to services including life insurance, health insurance, mortgages, equity release, home improvements and other relevant products clearly disclosed when your marketing preferences are collected.
Where required by PECR, we obtain valid consent before sending electronic direct marketing or making automated marketing calls. Live marketing calls are subject to applicable telephone marketing rules, including Telephone Preference Service requirements.
Submitting an enquiry does not automatically constitute consent to receive unrelated marketing communications.
Where we request marketing consent, we will explain the purpose of the communication, the relevant organisations and the communication channels covered.
How to Opt Out
You can withdraw marketing consent or object to direct marketing at any time by:
Clicking the unsubscribe link in marketing emails
Replying STOP to SMS messages, where supported
Requesting removal through the relevant WhatsApp conversation
Asking the caller to remove you from future marketing calls
Emailing admin@dealhelper.co.uk
We will respect your marketing preferences and take reasonable steps to communicate relevant suppression requests to partners where appropriate.
Withdrawal of marketing consent will not affect the lawful processing of your original enquiry or any legal requirement to retain certain records.
7. Cookies & Tracking Technologies
We use cookies, pixels and similar tracking technologies to operate our website, analyse visitor activity, measure advertising performance and improve the user experience.
These technologies may be used to:
Support essential website functions
Analyse website usage and visitor journeys
Measure advertising campaign effectiveness
Attribute enquiries to relevant advertising sources
Improve website functionality and performance
Understand how users interact with forms and landing pages
Prevent fraudulent or automated submissions
Technologies we may use include Google Analytics, Meta Pixel, TikTok Pixel, Phonexa Lynx, HitMetrix and other technologies described in Section 2.
Cookie Consent
Strictly necessary cookies may be used where permitted by law without obtaining prior consent.
We request consent before using non-essential cookies and similar tracking technologies where required under PECR.
You can accept or reject non-essential cookies through the consent controls provided on our website, where applicable, and change your preferences subsequently.
You can also manage cookies through your browser settings.
For further information about the technologies we use and your choices, please refer to our Cookie Statement, available on the DealHelper website.
8. Your Data Protection Rights
Under applicable UK data protection laws, you have rights concerning the personal data we hold about you.
These include:
Right of Access: Request a copy of the personal information we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal data in certain circumstances.
Right to Restrict Processing: Request that we restrict how your personal information is used in certain circumstances.
Right to Object: Object to processing based on legitimate interests and object at any time to processing for direct marketing.
Right to Data Portability: Request your personal data in a structured, commonly used, machine-readable format where applicable.
Right to Withdraw Consent: Withdraw consent at any time where consent is our lawful basis for processing.
Rights Relating to Automated Decision-Making: Exercise applicable rights concerning qualifying solely automated decisions that have legal or similarly significant effects.
These rights are subject to certain legal conditions and exemptions.
How to Exercise Your Rights
You may request access to, correction of, or deletion of your personal information by contacting:
We will respond to valid requests within the timeframes required by applicable data protection law.
Complaints
If you are unhappy with how we handle your personal data, please contact us first so we can investigate your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Website: https://ico.org.uk
9. How to Contact Us
If you have questions about this Privacy Policy, how your information is processed, or wish to exercise your data protection rights, please contact:
Data Protection Contact: Matthew Drew
Email: admin@dealhelper.co.uk
By Post:
The Data Controller
Impact Growth Marketing Ltd
DealHelper
59 Gloucester Road
Exeter
EX4 2EE
United Kingdom
ICO Registration Number: ZA411012
10. We Work With Contact State
We use Contact State to help verify that enquiries submitted through our website are genuine and originate from real individuals rather than automated bots or fraudulent activity.
As part of this verification process, Contact State may receive limited, de-identified information about your website session.
This may include:
Browser type and device information
Browser fingerprint information
General geographic location
Session and interaction information
This information helps us and our partners assess the authenticity of an enquiry and maintain transparency in our lead generation activities.
Where Contact State processes information for its own verification and certification purposes, it acts as an independent data controller.
You can learn more about how Contact State processes personal information in its Information Notice:
In certain circumstances, Contact State may also process information submitted through our forms, such as postcode or contact details, to validate enquiries and securely route them to our authorised partners.
Where Contact State acts as our data processor, it processes information in accordance with our instructions and applicable contractual obligations.
For questions about how we use Contact State, please contact:
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, third-party partners, technology, legal requirements or data processing activities.
Any updates will be published on this page with a revised "Last Updated" date.
We encourage visitors to review this Privacy Policy periodically to remain informed about how their personal information is collected, used and protected.
Where changes materially affect processing that requires consent, we will obtain fresh consent where required by law.
Call us on 01392 793 888